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Visit Arctic Europe

Visit Arctic Europe – Award winning project.

Visit Arctic Europe project partners are Finnish Lapland Tourist Board ry, (lead partner), Northern Norway Tourist Board and Swedish Lapland Visitors Board.

Duration of the project: 1.8.2015 – 31.3.2018.

Project budget: 6,4 Million EUR

Visit Arctic Europe is a project fund by Interreg Nord program, public sector and participating companies.
Interreg V A Nord is a EU-program supporting cross-border cooperation in order to strengthen the economic and social development. Areas included in the program are north Norway, north Finland, north Sweden and Sápmi (which spreads over all three countries).

Visit Arctic Europe (VAE) is designed to help establish cooperation between small and medium-sized enterprises (SMEs) in Finnish and Swedish Lapland, Northern Norway and Sápmi. Through networking, development and marketing efforts, the project aims to increase the level of business collaboration across borders, with the goal of improving joint competitiveness in a global market. The project is based on the common strengths and values of the region with a view to developing new and innovative cross-border tourism concepts for distribution in selected markets and to selected markets. Accessibility to and within the region is a prerequisite for growth in tourism and the project will therefore work to improve transport connections to the region and between destinations across borders within the area of VAE.

Project’s headlines:

Functional networking
Develop crossborder co-operation between the areas and companies
Create crossborder travelpackages in co-creation process with companies and delivery chain

Accessibility from market areas to VAE area
Model for internal traffic in VAE area

In cooperation with Tour Operators
Selected market areas are: UK, Benelux, German speaking Europe
China and US

Indicators for success of project, measurement
Future travel trends
Digital trends
Crossborder trade obstacles

Participants: Travel businesses in Northern Norway, Swedish Lapland and Finnish Lapland who want to create new crossborder collaborative constellations and product combinations aimed at an international market


Further information about the project from:

Project Leader Rauno Posio
Finnish Lapland Tourist Board
Visit Arctic Europe
tel. +358 40 653 9900

Managing Director Erica Mattsson
Swedish Lapland Visitors Board

Managing Director Trond Øverås
NordNorsk Reiseliv as