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Project partners

Finnish Lapland Tourist Board (Lead partner for Visit Arctic Europe project)

Northern Norway Tourist Board

Northern Norway Tourist Board (NNR) was established in 2010, when the three marketing bodies in the northernmost counties of Norway (Nordland Troms and Finnmark) merged into one marketing body for Northern Norway. The company has offices in Alta, Tromsø and Bodø, which allocates responsibility for the company and the geographical markets among themselves.

The company’s aim is to establish and further develop Northern Norway as a year-round travel destination through the development, promotion and facilitation of the sales of North Norwegian attractions, destinations, companies and products to the benefit of employment, settlement and public interest in general in Northern Norway.

Nortern Norway Tourist Board will create real and measurable results by increasing awareness of the region nationally and internationally. The company will encourage greater value and profitability through close dialogue with partners and principals. The company is owned by the county authorities of Nordland, Troms and Finnmark and a mix of bigger and smaller private companies, destination management companies and municipalities. The company does not have any members.

Swedish Lapland Visitors Board

The region’s official representative for the hospitality industry. Its purpose is to support the industry’s ambitions to use international and domestic demand for the destination’s supply of sub-arctic products and experiences to do business by providing a cooperative platform based on trade and industry. The ambition is to double the turnover (as per the tourism-economic turnover report) by 2020, from 2010 year’s level of 4.1 billion to 8.2 billion.

Its strength is organisational cooperation between local public and private entities, making resources work together operationally and strategically. These mutual ventures maximise the possibilities for direct effects on growth, new jobs and businesses from governmentally invested funds and ensure a long-term, sustainable regional development. The industry cooperates through the destination brand Swedish Lapland, functioning as a common platform for communication and identity for the area together with the brands of various entrepreneurs, the brand Sweden and local brands within the region that are known internationally and hold global attraction. The destination Swedish Lapland represents Sweden’s part of the Arctic and has a unique international position thanks to its sub-arctic nature and culture. The destination is also part of Sápmi, the traditional settlement region of the Sami indigenous people. This means that the entire destination is reindeer pastureland where approximately 34 Sami villages carry out their reindeer keeping, from the mountains to the islands of the Bothnian Gulf archipelago.